Acceptable Traffic Sources Policy

This Policy applies to PlayerReach.io and all associated brands, websites, services and business units operated by Numima FZC LLC. The purpose of this Policy is to define approved and prohibited traffic acquisition methods and establish governance standards for customer acquisition activities.

The Company is committed to acquiring traffic through lawful, ethical and commercially responsible methods. This Policy establishes the standards that apply to all traffic sources used by the Company or its partners.

This Policy applies to employees, contractors, consultants, affiliate partners, media buyers, lead generation partners, data suppliers, technical delivery partners and any third party involved in traffic acquisition activities.

Approved traffic sources may include owned media properties, affiliate websites, comparison websites, content websites, search engine optimisation, paid advertising, email marketing, SMS marketing, social media marketing, influencer marketing, referral programmes, strategic partnerships and other lawful customer acquisition channels.

Traffic generated through websites, brands, applications, media properties and customer acquisition channels owned or operated by Numima FZC LLC shall generally be considered preferred traffic due to the Company's ability to monitor quality, compliance and user experience.

Third-party traffic sources may be utilised where appropriate due diligence has been undertaken and the source demonstrates acceptable quality, legitimacy and compliance standards.

Where traffic is generated using customer databases, marketing lists or licensed data assets, appropriate contractual documentation should be maintained including Data Ownership Declarations, Data Usage Agreements and supporting compliance records.

Email marketing traffic should be generated using lawful data sources and campaigns should include appropriate sender identification, unsubscribe mechanisms and compliance controls.

SMS traffic should originate from lawful sources, include appropriate sender identification where required, support opt-out functionality and comply with platform, carrier and legal requirements.

Affiliate traffic sources should comply with programme terms, advertising requirements, consumer protection standards and applicable legal obligations.

Lead generation campaigns should be transparent regarding data collection practices and should not mislead users regarding the purpose of collection or intended use of information.

Paid advertising should be conducted responsibly and in accordance with platform rules, advertising standards and contractual obligations.

The Company prohibits fraudulent traffic, automated traffic, malware-generated traffic, incentivised traffic where prohibited, misleading traffic, deceptive advertising, unlawful data acquisition, identity fraud, impersonation, spam, unsolicited communications where prohibited and any activity intended to artificially inflate performance metrics.

The Company prohibits knowingly using stolen data, unlawfully acquired data, fabricated leads, falsified consent records or any data source that cannot reasonably demonstrate lawful collection and use rights.

Traffic sources may be monitored and reviewed for quality, engagement, complaint rates, conversion behaviour, compliance issues and operational performance.

Traffic sources generating excessive complaints, regulatory concerns, platform warnings or reputational risks may be suspended, restricted or terminated.

Reasonable due diligence may be undertaken before onboarding suppliers, affiliates, media buyers, lead generation providers and data partners.

The Company may request information from partners and suppliers regarding traffic sources, consent processes, collection methods and compliance procedures where reasonably necessary.

Where traffic relates to regulated products or services, including age-restricted or regulated sectors, additional compliance reviews may be conducted.

The Company may maintain records relating to traffic sources, campaign performance, supplier onboarding, complaints, compliance reviews and investigations.

Failure to comply with this Policy may result in suspension, termination, contractual action or other remedial measures considered appropriate by the Company.

This Policy applies to future brands, websites, comparison services, affiliate businesses, media properties and customer acquisition channels operated by Numima FZC LLC unless replaced by a more specific policy.

This Policy shall be reviewed periodically and may be amended to reflect legal, regulatory, technological and commercial developments.